Read Our Latest White Paper “The New Luxury Brand Playbook” for 2024. Download here Download here

VERANDA MAGAZINE: The 31 Most Anticipated Luxury Hotel Openings of 2021

August 2, 2021

“After the year (and counting!) we’ve had, our editors can’t wait to return to our favorite destinations—be they domestic or international—with ease and excitement. While most of us have been pushing our travel plans aside for nearly a year and a half, luxury hospitality groups from across the globe have been hard at work, putting the finishing touches on their most anticipated new properties and making them feel safer than ever for wary jet-setters.

We’ve sorted through more than 100 exciting new openings to share our top picks of the most anticipated luxury hotel openings of 2021. Our selections cover 6 continents, 11 countries, and more than 20 alluring cities and towns to help you dream up the ultimate vacation in the new year. Our projected travel trends for 2021 and promising news of a vaccine help us feel confident that there’s hope for an exciting getaway on the horizon, no matter what you’re looking for.” – VERANDA MAGAZINE

The O Group is proud and excited to have worked on the Keswick Hall Brand Development, Brand Identity, Positioning, Strategy and Website for this amazing Luxury Boutique Hotel.


When Is The Right Time To Get Started?

As a New York City luxury marketing agency, The O Group has been building legendary brands for the past 35 years across the entire luxury sector including hospitality, home products and materials, fashion, luxury jewelry, fine spirits, food and wine. From our proprietary brand positioning and strategy to crafting essential creative assets needed for brand marketing and digital content, we collaborate with our clients on every part of their brand creation and experience. Our proven process has built a reputation for developing luxury branding that is disruptive, highly desirable and uniquely differentiated.