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Happy Anniversary O!

October 28, 2021
I have always loved design, loved beautiful things and loved being thoughtful of the why behind the what.
It feels like yesterday when I thought “I can do this”.
There have been many, many ups and about the same amount of downs, but hey, I’m still here.
These are the best years of my career. I feel confident, secure, appreciated and know how very, very good The O Group is.
We have a clear luxury positioning and reputation.
It feels great to have clients who not only value what it is we do, but care and get what we bring to them.
People ask “when will you retire”? I say never.
Why should I stop doing what it is that I love so deeply.
Every day is new and exciting. I truly love Sunday nights/Monday mornings…back to work!
Thank you for believing from day one to day now;
(in no particular order, but my top 35 clients through the years).
Salvatore Ferragamo, Moet Hennessy USA, Shwetambari, Diageo, The Pierre Hotel, Keswick Hall, Ricoh, Bowne & Co., Reed Exhibitions, Kallati Jewelry, Aqualina Resort, Windsor Florida, Miramax, Russian Standard Vodka, Effy, Altamarea Group, Godiva, Harry Winston, Remy USA, PGTI, Fetzer Vineyards, Ritz Carlton Miami Beach, London Jewelers, Merritt Woodwork, Bowne & Co., Artistic Tile, Luxaviation, Assael Pearls, Donald J Pliner, Robert Marc, Voss Water, Demours Coffee, GC Watches, Lacoste, Reinhold Jewelers.
There are so many more, but you all know who you are.
And thank you Daymon Bruck, you have brought such creative genius to what we do, fun and excitement to my day to day (and tequila fueled evenings) and as my partner in crime, I look forward to the many years to come.”
That’s crazy, awesome, insane, unbelievable, yet so true to who, what and why I am – Orit / Founder / CEO / Partner

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As a New York City luxury marketing agency, The O Group has been building legendary brands for the past 35 years across the entire luxury sector including hospitality, home products and materials, fashion, luxury jewelry, fine spirits, food and wine. From our proprietary brand positioning and strategy to crafting essential creative assets needed for brand marketing and digital content, we collaborate with our clients on every part of their brand creation and experience. Our proven process has built a reputation for developing luxury branding that is disruptive, highly desirable and uniquely differentiated.