New Client Work: PaQui Tequila
September 19, 2020
Cutting through the crowded world of premium and ultra premium Tequila these days is a challenge.
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Cutting through the crowded world of premium and ultra premium Tequila these days is a challenge.
“What exactly is a brand and why does branding matter?”
As a branding agency specializing in the Luxury sector, we often get asked: “What does Luxury mean today?” and “How do luxury brands today differ from heritage luxury brands?”.
As a branding agency with over 30 years specializing in the Luxury sector, we often get asked: “What does Luxury mean today?” and “How do luxury brands today differ from heritage luxury brands?”.
Change is constant. For the past 33 years we have experienced the ebb and flow of economic, social and stylistic trends. Relevancy is about evolution, so here we are.
WASHINGTON, DC – July 29, 2019 – Clutch, the leading B2B ratings and reviews firm, recently named the best advertising and marketing companies in 29 U.S. states.
French fashion label Balmain is turning consumers into directors by giving them the choice of how the plot of its latest campaign should develop.
French fashion house Hermès is bringing a playful and artistic spirit to its latest silk scarf campaign.
British fashion label Stella McCartney is aiming to prove that plastic is not fantastic in a push for a more sustainably derived eyewear collection.
France’s YSL Beauty is opting for friendship over flirting in a push for its latest lip products.
As a New York City luxury marketing agency, The O Group has been building legendary brands for the past 35 years across the entire luxury sector including hospitality, home products and materials, fashion, luxury jewelry, fine spirits, food and wine. From our proprietary brand positioning and strategy to crafting essential creative assets needed for brand marketing and digital content, we collaborate with our clients on every part of their brand creation and experience. Our proven process has built a reputation for developing luxury branding that is disruptive, highly desirable and uniquely differentiated.