Luxury Roars Ahead with Lunar New Year Collections, Campaigns
January 5, 2022
Luxury brands are looking ahead to the Year of the Tiger with special campaigns and collections with universal appeal.
Read Our Latest White Paper “The New Luxury Brand Playbook” for 2024. Download here Download here
Luxury brands are looking ahead to the Year of the Tiger with special campaigns and collections with universal appeal.
Ongoing Series: The Evolution of Luxury, Post-Coronavirus: The changing definition of luxury in 2021 Over the past year, there have been many insightful articles written about the future of Luxury in a post pandemic world. We will be posting and commenting about our favorites and adding our own reflections to these smart and insightful pieces.
“There’s a shift happening in the world of graphic design and creative agencies. No longer do big-name companies with vast resources command all the best work. Instead, discerning clients are turning to small, nimble firms that are better able to serve their needs.”
WASHINGTON, DC – November 30, 2021 – Following extensive research, Clutch, an independent B2B review platform, ranks the incredible leaders from the creative and design category.
“Historically, luxury fashion brands and the world of entertainment are collaborative and enthusiastic partners,” said Daymon Bruck, Chief Creative Officer at The O Group.
Ongoing Series: The Evolution of Luxury, Post-Coronavirus: The changing definition of luxury in 2021 Over the past year, there have been many insightful articles written about the future of Luxury in a post pandemic world. We will be posting and commenting about our favorites and adding our own reflections to these smart and insightful pieces.
“At first viewing, I did not see this as an interesting or even compelling holiday campaign for Prada,” said Daymon Bruck.
Ongoing Series: The Evolution of Luxury, Post-Coronavirus: The changing definition of luxury in 2021 Over the past year, there have been many insightful articles written about the future of Luxury in a post pandemic world. We will be posting and commenting about our favorites and adding our own reflections to these smart and insightful pieces.
Proud to be recognized once again!
As a New York City luxury marketing agency, The O Group has been building legendary brands for the past 38 years across the entire luxury sector including hospitality, home products and materials, fashion, luxury jewelry, fine spirits, food and wine. From our proprietary brand positioning and strategy to crafting essential creative assets needed for brand marketing and digital content, we collaborate with our clients on every part of their brand creation and experience. Our proven process has built a reputation for developing luxury branding that is disruptive, highly desirable and uniquely differentiated.
