“In this latest version of Hennessy’s “Wild Rabbit” campaign, the choice to feature chess Grandmaster Maurice Ashley veers from the brand’s typical selection of inspirational figures from sports or the music industry,” said Daymon Bruck, chief creative officer at The O Group, New York.
“A.B.C.Dior invites you to explore the letter D, which stands for the world of Dioriviera – an invitation to summertime escapism on the French Riviera,” says a female narrator with a French accent.
Swiss watchmaker Omega is celebrating femininity, independence and ambition in a new series starring some of its top ambassadors.
Italian leather goods brand Salvatore Ferragamo is revisiting its classic Top Handle handbag in a digital advertising campaign combining elegance with sensuality.
“This new YSL campaign is a sartorial study of bold contrasts and taunting expectations,” Mr. Bruck said. “The resulting juxtaposition of a humble location with sophisticated styling delivers a campaign with some intriguing brand energy.
“The ‘Daybreak’ campaign is a beautiful homage to both the versatile streetwear styling of the late Virgil Abloh and traditional Louis Vuitton brand themes of travel, discovery and romance,” Mr. Bruck said.
“Stunning looks alone do not make the cut for brand ambassadors these days, especially for an iconic brand like Louis Vuitton,” said Daymon Bruck, chief creative officer at The O Group, New York.
This year marks another win for the whole team at The O Group. The Manifest releases its list of the leading 15 companies, and we’re named one of New York City’s leading and most reviewed digital strategy agencies.
Italian jeweler Bulgari is promoting its latest hospitality feat with a lighthearted and exciting new campaign featuring French actors François Civil and Adèle Exarchopoulos.
Italian fashion label Missoni is exploring the intricate effort that goes into one of its signature pieces with a new campaign.
As a New York City luxury marketing agency, The O Group has been building legendary brands for the past 39 years across the entire luxury sector including hospitality, home products and materials, fashion, luxury jewelry, fine spirits, food and wine. From our proprietary brand positioning and strategy to crafting essential creative assets needed for brand marketing and digital content, we collaborate with our clients on every part of their brand creation and experience. Our proven process has built a reputation for developing luxury branding that is disruptive, highly desirable and uniquely differentiated.
