Today in Luxury Daily, Account Executive Elizabeth Weinstein comments on Baccarat’s newly launched retrospective at the Grande Galleries of the Petit Palais in Paris celebrating the brand’s 250th anniversary.
“From a continuity perspective, this exhibition makes sense for the brand…Baccarat has a history of purposeful and event driven presentations.
While this will surely appeal to brand loyalists, the museum exhibit provides an opportunity to reach a wider target: those who appreciate the luxury qualities of history and craftsmanship, as Baccarat has decorated the halls and tables of royal families for over 200 years. It’s also a…tool for the brand to artfully remind younger or unaware consumers of their relevance.”
To read more, visit Luxury Daily’s “Baccarat elaborates on inspiration in Paris retrospective.”
