Read Our Latest White Paper “The New Luxury Brand Playbook” for 2024. Download here Download here

Baccarat Elaborates On Inspiration In Paris Retrospective

October 1, 2014

Today in Luxury Daily, Account Executive Elizabeth Weinstein comments on Baccarat’s newly launched retrospective at the Grande Galleries of the Petit Palais in Paris celebrating the brand’s 250th anniversary.​

“From a continuity perspective, this exhibition makes sense for the brand…Baccarat has a history of purposeful and event driven presentations.
While this will surely appeal to brand loyalists, the museum exhibit provides an opportunity to reach a wider target: those who appreciate the luxury qualities of history and craftsmanship, as Baccarat has decorated the halls and tables of royal families for over 200 years. It’s also a…tool for the brand to artfully remind younger or unaware consumers of their relevance.”

To read more, visit Luxury Daily’s “Baccarat elaborates on inspiration in Paris retrospective.”

When Is The Right Time To Get Started?

As a New York City luxury marketing agency, The O Group has been building legendary brands for the past 35 years across the entire luxury sector including hospitality, home products and materials, fashion, luxury jewelry, fine spirits, food and wine. From our proprietary brand positioning and strategy to crafting essential creative assets needed for brand marketing and digital content, we collaborate with our clients on every part of their brand creation and experience. Our proven process has built a reputation for developing luxury branding that is disruptive, highly desirable and uniquely differentiated.