Etro Fortifies Artistic Identity Through Eclectic Community

January 4, 2016

Our Client Services Director, Tina Masciadrelli, comments in industry publication Luxury Daily on Italian luxury brand Etro’s latest concept, “The Circle of Poets.”​

“The ‘Circle of Poets’ concept seems to mimic the brand’s foundation as a business run and closely held by a family,” said Tina Masciadrelli, client services director at The O Group, New York. “The concept brings together a group of the most talented people to highlight incredible work in the art world—echoing the Etro mindset that the whole is greater than the sum of its parts. Allowing consumers to engage and participate with the brand is necessary for both growth and relevance. By inviting user-generated content, Etro is able to tap into the lifestyle of their most loyal consumers and identify what inspires them and what might keep them coming back to the brand.” To read the article in full, please visit Luxury Daily’s link.​