Quoted in Luxury Daily today! Account Executive at The O Group, Elizabeth Weinstein, offers her take on Salvatore Ferragamo’s new customization program for its men’s Driving shoe.
“While made-to-order services have always been a hallmark of brands in the luxury space, the level of customization has grown in recent years, bespoke services are no longer limited to Savile Row thanks to growing technology.
By allowing consumers to customize made-to-order products online, like the Driver and Vara Bow shoe, Ferragamo is further enhancing an already extraordinary retail experience and expanding their influence beyond physical retail.”
To read the article in full, and more of Elizabeth’s commentary, please visit Luxury Daily, “Ferragamo expands customization options via MTO Driver shoe“