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Luxury’s Slowed Growth Forecast: How Brans Can Come Out On Top

April 1, 2015

Our Strategy Director, Patrick Lorentz, shares his recommendations for luxury brands weathering harsher economic times to come in an article that has been published in industry new source, Luxury Daily.​

“The Boston Consulting Group recently announced its prediction that luxury sales growth will slow to single digits over the next 10 years. Strong sales figures from China have played a huge part in the industry’s near double-digit growth year-over-year for the past decade. With Asian luxury consumers reeling in their spending, and luxury consumers holding steady throughout the rest of the world, BCG posits a modest 4 percent growth figure well into the year 2020.

We certainly are not ready to panic. After all, any growth is good. That said, there are plenty of ways that luxury brands can help themselves during lean or slow growth periods.”

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As a New York City luxury marketing agency, The O Group has been building legendary brands for the past 35 years across the entire luxury sector including hospitality, home products and materials, fashion, luxury jewelry, fine spirits, food and wine. From our proprietary brand positioning and strategy to crafting essential creative assets needed for brand marketing and digital content, we collaborate with our clients on every part of their brand creation and experience. Our proven process has built a reputation for developing luxury branding that is disruptive, highly desirable and uniquely differentiated.

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