New York, NY — October 28, 2025 — The O Group, a leading independent luxury branding agency based in New York City, proudly celebrates its 39th anniversary. Since its founding in 1986, the agency has been dedicated to helping visionary brands define and express what makes them truly exceptional through strategy, creativity, and craft.
Over nearly four decades, The O Group has partnered with clients across the globe and across industries — including hospitality and travel, fine jewelry, watches and fashion, fine spirits, food and wine, and home good and materials — to build and elevate brands that embody clarity, beauty, and authenticity. From crafting timeless visual identities to developing bold creative campaigns and shaping the future of luxury experiences, the agency’s work continues to set the standard for innovation and storytelling in the luxury space.
At the heart of The O Group’s enduring success is a simple but powerful belief: strategy comes first, and great design follows. Every project begins with deep insight and intention — uncovering what makes a brand truly unique and translating that essence into experiences that inspire, connect, and endure. This strategy-led approach ensures that every creative decision, from typography to tone of voice, is rooted in meaning and guided by purpose.
Over the years, The O Group has collaborated with some of the world’s most distinguished and emerging luxury brands — helping legacy names evolve with relevance and authenticity, while empowering new brands to make their mark with confidence and distinction. Whether repositioning a fine jewelry house, refreshing a heritage winery, or defining a new voice for a global hospitality brand, The O Group’s process blends thoughtful strategy, refined design, and a genuine passion for storytelling.
“Our journey has always been defined by relationships — with our clients, our collaborators, and our team,” said Orit, Founder & CEO of The O Group. “As we celebrate 39 years in business, we’re deeply grateful to everyone who has trusted us with their brands and joined us in pushing the boundaries of what luxury branding can be. The beauty of this work lies in the partnerships we build and the ideas we bring to life together.”
Still proudly independent and headquartered in New York City, The O Group remains guided by its founding philosophy: that creativity, collaboration, and craft are at the heart of great branding. As the agency looks ahead to its 40th year, it continues to evolve, innovate, and inspire — helping the next generation of luxury brands define not only how they look, but what they stand for.
