The O Group In The New York Times: “Coach Expands Luxury Fashion Brand Buying Shoemaker Stuart Weitzman”

January 7, 2015

Today in The New York Times, Jason B. Cohen, EVP Creative at The O Group, comments on Coach’s recently confirmed acquisition of Stuart Weitzman.​

“Coach is at a place where it needs to reassert its luxury credentials,” said Jason B. Cohen, a luxury branding expert at The O Group, a creative agency in New York. Stuart Weitzman “isn’t Jimmy Choo, but it’s a very highly regarded brand that commands a significant price and is executing luxury as it should be,” he said.​

The talent of Mr. Weitzman himself—known as a hands-on manager—is a big part of the brand’s allure for Coach, Mr. Cohen said.​

“If Stuart Weitzman was not part of the deal, I wouldn’t be interested.”

To read the full article visit The New York Times, “Coach Expands Luxury Fashion Brand Buying Shoemaker Stuart Weitzman.”​