Retailer Hall of Fame 2021: Marie Helene Reinhold

July 27, 2021

When Marie Helene Reinhold started in the jewelry business four decades ago, she did something crazy.

She was stocking pieces by a then little-known designer named David Yurman and she asked him, do you mind if I put your name on a little card in front of your jewelry?

Branding for jewelry designers? Groundbreaking, truly.

Marie Helene Reinhold joins the National Jeweler Retailer Hall of Fame in the Multi-Store Independent category. As president of Grupo Reinhold, she oversees the operation of five stores in Puerto Rico, four jewelry stores and one men’s concept store.

“It’s been a pleasure and a reward to have worked with Marie Helene and David Morrow on both the Reinhold and KIYUME retail stores. Our branding, creative and marketing is a testamant to them both” said CEO/Partner Orit.

Her story, vision, passion and love for jewelry designers and the industry at large is amazing.

Michelle Graff has captured her journey beautifully in National Jeweler this month.

Brava!

Marie Helene with longtime friend and colleague David Yurman
Kiyume Brand Identity
Kiyume Branding
Reinhold Brand Identity

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As a New York City luxury branding and marketing agency, The O Group has been building brands since 1986 across hospitality, home products and materials, fashion, jewelry, fine spirits, food and wine, and automotive. We start with brand positioning and strategy, then create the identity, campaigns and digital content that bring it to life, working with our clients on every part of their brand.

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