Read Our Latest White Paper “The New Luxury Brand Playbook” for 2024. Download here Download here

Fortune Magazine: “What’s The Future Of Luxury?”

December 22, 2014

In a timely release, just as we head into 2015 The O Group is featured in Fortune Magazine’s article on the future of luxury.​

The article features predictions from a number of industry experts, ranging from the jewelry industry to travel to bespoke retail experiences. From Kristen Dillman, Business Development Manager here at The O Group, a few thoughts:

“The O Group’s Kristen Dillman echoed the idea of thoughtful, considered consumption. “Perhaps in the future,” she says, “we might see luxury brands playing on this idea that’s already permeated culture, of people investing in fewer but better things.”

If this prediction is right, expert curators may be more in demand before long…”​

To read the article in full, please visit Fortune Magazine’s: “What’s the future of luxury?“​

When Is The Right Time To Get Started?

As a New York City luxury marketing agency, The O Group has been building legendary brands for the past 35 years across the entire luxury sector including hospitality, home products and materials, fashion, luxury jewelry, fine spirits, food and wine. From our proprietary brand positioning and strategy to crafting essential creative assets needed for brand marketing and digital content, we collaborate with our clients on every part of their brand creation and experience. Our proven process has built a reputation for developing luxury branding that is disruptive, highly desirable and uniquely differentiated.