Quoted in Luxury Daily today, our Strategy Director Patrick Lorentz shares his opinion on British department store Harvey Nichols’ “Great Men Deserve Great Style” campaign.
“The campaign’s strategy centers on the idea that even legendary, iconic men could use some help in the fashion/grooming department,” said Patrick Lorenz, strategy director at The O Group, New York. “If the leader of the free world needs help picking out jeans, chances are the rest of us could use a style tip or five.” To read the article in full, please visit the link: “Harvey Nichols remakes famous figures in humorous campaign.”
