Harvey Nichols Remakes Famous Figures In Humorous Campaign
May 6, 2016
Quoted in Luxury Daily today, our Strategy Director Patrick Lorentz shares his opinion on British department store Harvey Nichols’ “Great Men Deserve Great Style” campaign.
“The campaign’s strategy centers on the idea that even legendary, iconic men could use some help in the fashion/grooming department,” said Patrick Lorenz, strategy director at The O Group, New York. “If the leader of the free world needs help picking out jeans, chances are the rest of us could use a style tip or five.” To read the article in full, please visit the link: “Harvey Nichols remakes famous figures in humorous campaign.”
As a New York City luxury marketing agency, The O Group has been building legendary brands for the past 35 years across the entire luxury sector including hospitality, home products and materials, fashion, luxury jewelry, fine spirits, food and wine. From our proprietary brand positioning and strategy to crafting essential creative assets needed for brand marketing and digital content, we collaborate with our clients on every part of their brand creation and experience. Our proven process has built a reputation for developing luxury branding that is disruptive, highly desirable and uniquely differentiated.