MASCIONI ITALIAN LINEN

SITUATION

  • A newly acquired luxury linen brand needed a US-centric marketing platform
  • Existing brand materials did not capture the brand’s value or high quality
  • Very competitive landscape was crowded with “look alike” imagery

SOLUTION

  • A new campaign was created to build a deeper connection with Artistry
  • The brand web site was updated with the the new campaign and messaging
  • New creative direction established framework for all branded materials

Scope of Work

Brand Research Brand Positioning Brand Strategy Core Brand Creative Direction Brand Photography Campaign Creative Collateral Design Print Advertising Digital Advertising Marketing Materials Brand Website
BRAND PLATFORM
True Artistry in Italian Linen
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