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TIZIANO

Situation

  • The entire brand portfolio required a refreshed focus and presentation
  • The competitive landscape was crowded (a sea of sameness) and confusing
  • The brand needed to appeal to a new generation of wine enthusiasts
  • The brand was losing market share to competitors
  • Needed to elevate the packaging for shelf appeal
  • The brand needed every touchpoint to reflect the new identity and messaging

Solution

  • Celebrated and brought to life, the brand’s “namesake,” Tiziano
  • Clearly defined messaging and reason to believe in the brand
  • Renamed/reworked identity, label and shipper designs
  • Presented the brand in a more elegant and sophisticated way

Scope of Work

BRAND POSITIONING BRAND STRATEGY BRAND IDENTITY CORE BRAND CREATIVE DIRECTION BRAND PHOTOGRAPHY CAMPAIGN CREATIVE COLLATERAL DESIGN PRINT ADVERTISING
Brand Platorm
Championing a New World Renaissance of Classic Italian Wines

BRAND IDENTITY

Label design

Shipper design

When Is The Right Time To Get Started?

As a New York City luxury marketing agency, The O Group has been building legendary brands for the past 38 years across the entire luxury sector including hospitality, home products and materials, fashion, luxury jewelry, fine spirits, food and wine. From our proprietary brand positioning and strategy to crafting essential creative assets needed for brand marketing and digital content, we collaborate with our clients on every part of their brand creation and experience. Our proven process has built a reputation for developing luxury branding that is disruptive, highly desirable and uniquely differentiated.

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