INSIGHTS, STORIES AND NEWS
FROM OUR WORLD, AS A MARKETING AGENCY
FOR LUXURY BRANDS

From Pop-Ups to Catalogs: E-Comm Brands Investing In The Tangible
October 6, 2014

I’ve been thinking a lot lately about how brands are continuing to invest or reinvest in the catalog portion of their business because of the correlating uptick in sales (as has the Wall Street Journal): Restoration Hardware (with a whopping 13 volume mailing), Bonobos, J. Crew.​

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Baccarat Elaborates On Inspiration In Paris Retrospective
October 1, 2014

Today in Luxury Daily, Account Executive Elizabeth Weinstein comments on Baccarat’s newly launched retrospective at the Grande Galleries of the Petit Palais in Paris celebrating the brand’s 250th anniversary.​

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The Benefit Of Clearly Articulated Brand Values
May 27, 2014

A short while ago Jason visited the Manhattan Auto Show—an annual personal tradition. On Monday he couldn’t wait to share two pieces he’d picked up there with the team: and they had nothing to do with cars.

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Just For Fun: Wearable Tech Of The Future
March 24, 2014

We asked our O Group team a few questions about wearable tech of the future last week. We didn’t quite know what they would come up with, or what we would do with the results, but we did know that a creative team like this would have some awesome (and sometimes awesomely bad) ideas.​

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Wearable Technology— Why Luxury Brands Need To Create Dynamic GoPro Content
February 18, 2014

In an earlier article I wrote, Luxury is the New Black, I talked about brands using the word “black” to denote a high-end offering. So I wasn’t completely surprised to see that GoPro, the amazing video camera brand, had released a new model, “GoPro Hero 3 Black Edition.”​

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The Shinola Obsession— Millennials & Brands That Do Good
November 14, 2013

It’s no secret that millennials respond to “cause related marketing”, according to the likes of Boston Consulting Group, Barkley, and Pew, to name a few giants.

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Luxury Branding: 7 Other Brick-And-Mortar Touch Points
August 16, 2013

As online engagement continues to increase, brand elements like positioning and concept along with visual and verbal touch points are finally getting the attention they deserve.

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5 Key Elements Of An Effective Luxury Brand Reboot
August 8, 2013

Having worked in branding and design for nearly 18 years, some of the most rewarding, interesting and impactful – not to mention, award-winning – work I have done has been in rebranding existing companies, goods and services.​

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Luxury Branding: Summer Promotions At The Liquor Store
July 26, 2013

We’re halfway through the summer and it’s time for another installment in our Summer Fridays out-in-the-real-world blog post series.​

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Radical Transparency: A Key Tactic Of New-Age Brand Success Stories
July 11, 2013

With neither the high-end distribution nor the advertising dollars of traditional luxury offerings, brands new on the scene today are forced to innovate in order to compete.

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