October 6, 2014
I’ve been thinking a lot lately about how brands are continuing to invest or reinvest in the catalog portion of their business because of the correlating uptick in sales (as has the Wall Street Journal): Restoration Hardware (with a whopping 13 volume mailing), Bonobos, J. Crew.
October 1, 2014
Today in Luxury Daily, Account Executive Elizabeth Weinstein comments on Baccarat’s newly launched retrospective at the Grande Galleries of the Petit Palais in Paris celebrating the brand’s 250th anniversary.
May 27, 2014
A short while ago Jason visited the Manhattan Auto Show—an annual personal tradition. On Monday he couldn’t wait to share two pieces he’d picked up there with the team: and they had nothing to do with cars.
March 24, 2014
We asked our O Group team a few questions about wearable tech of the future last week. We didn’t quite know what they would come up with, or what we would do with the results, but we did know that a creative team like this would have some awesome (and sometimes awesomely bad) ideas.
February 18, 2014
In an earlier article I wrote, Luxury is the New Black, I talked about brands using the word “black” to denote a high-end offering. So I wasn’t completely surprised to see that GoPro, the amazing video camera brand, had released a new model, “GoPro Hero 3 Black Edition.”
November 14, 2013
It’s no secret that millennials respond to “cause related marketing”, according to the likes of Boston Consulting Group, Barkley, and Pew, to name a few giants.
August 16, 2013
As online engagement continues to increase, brand elements like positioning and concept along with visual and verbal touch points are finally getting the attention they deserve.
August 8, 2013
Having worked in branding and design for nearly 18 years, some of the most rewarding, interesting and impactful – not to mention, award-winning – work I have done has been in rebranding existing companies, goods and services.
July 26, 2013
We’re halfway through the summer and it’s time for another installment in our Summer Fridays out-in-the-real-world blog post series.
July 11, 2013
With neither the high-end distribution nor the advertising dollars of traditional luxury offerings, brands new on the scene today are forced to innovate in order to compete.