Italian fashion brand Dolce&Gabbana last month found themselves faced with yet another public relations and branding blunder by releasing a series of social media videos featuring a Chinese woman attempting to use chopsticks to eat four different types of Italian food in an effort titled “The Great Show.”
U.S. jeweler Tiffany & Co. reimagines a well-known fable and turns to a new cast of characters in popular faces, as luxury brands continue to create their own worlds for the holiday season.
De Beers Group’s Forevermark is empowering women through a new campaign championing their ambitions and daily victories.
Swiss jeweler Piaget is appealing to luxury consumers from China with an elegant, action-packed film starring one of the country’s most famous actors.
French fashion house Givenchy is capturing the nighttime spirit in an advertising campaign that centers on an international clique.
WASHINGTON, DC, March 28, 2018 – Today, B2B research, ratings, and reviews company Clutch unveiled the companies that provide the best creative and design services in New York. Clutch analysts evaluated and ranked each company based on market presence, work quality, services offered, as well as client feedback.
Luxury labels have been embracing a different type of influencer, partnering with personalities that only exist in the virtual world.
Each morning you drink a cup of “something”, look at your day ahead, check your emails, weather, social media and then decide what to wear. We probably all have some kind of similar routine for getting ready, whether it’s choosing your outfit or picking the right accessories.
An upcoming miniseries is turning the mystery surrounding the murder of designer Gianni Versace into television drama.
WASHINGTON, DC, December 01, 2017 – Clutch named its Global Leaders in the traditional marketing and creative agencies space. All leaders are ranked based on client reviews, market presence, and ability to deliver high-quality services, among other quantitative and qualitative criteria. Clutch’s annual report recognizes 475+ top B2B service providers across six industries.
As a New York City luxury marketing agency, The O Group has been building legendary brands for the past 39 years across the entire luxury sector including hospitality, home products and materials, fashion, luxury jewelry, fine spirits, food and wine. From our proprietary brand positioning and strategy to crafting essential creative assets needed for brand marketing and digital content, we collaborate with our clients on every part of their brand creation and experience. Our proven process has built a reputation for developing luxury branding that is disruptive, highly desirable and uniquely differentiated.
