The Top 6 Strategies Of New Luxury
January 30, 2020
As a branding agency specializing in the Luxury sector, we often get asked: “What does Luxury mean today?” and “How do luxury brands today differ from heritage luxury brands?”.
As a branding agency specializing in the Luxury sector, we often get asked: “What does Luxury mean today?” and “How do luxury brands today differ from heritage luxury brands?”.
Change is constant. For the past 33 years we have experienced the ebb and flow of economic, social and stylistic trends. Relevancy is about evolution, so here we are.
WASHINGTON, DC – July 29, 2019 – Clutch, the leading B2B ratings and reviews firm, recently named the best advertising and marketing companies in 29 U.S. states.
French fashion label Balmain is turning consumers into directors by giving them the choice of how the plot of its latest campaign should develop.
French fashion house Hermès is bringing a playful and artistic spirit to its latest silk scarf campaign.
British fashion label Stella McCartney is aiming to prove that plastic is not fantastic in a push for a more sustainably derived eyewear collection.
France’s YSL Beauty is opting for friendship over flirting in a push for its latest lip products.
Italian fashion brand Dolce&Gabbana last month found themselves faced with yet another public relations and branding blunder by releasing a series of social media videos featuring a Chinese woman attempting to use chopsticks to eat four different types of Italian food in an effort titled “The Great Show.”
U.S. jeweler Tiffany & Co. reimagines a well-known fable and turns to a new cast of characters in popular faces, as luxury brands continue to create their own worlds for the holiday season.
De Beers Group’s Forevermark is empowering women through a new campaign championing their ambitions and daily victories.