YSL Beauty Flaunts Hybrid Lipcolor With Dual Spots
January 7, 2019

France’s YSL Beauty is opting for friendship over flirting in a push for its latest lip products.

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Dolce & Gabbana’s Recent China Scandal: Customers Wear Your Brand Values
December 4, 2018

Italian fashion brand Dolce&Gabbana last month found themselves faced with yet another public relations and branding blunder by releasing a series of social media videos featuring a Chinese woman attempting to use chopsticks to eat four different types of Italian food in an effort titled “The Great Show.”

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Tiffany Brings A Whimsical Workshop To Life In Holiday Film
November 19, 2018

U.S. jeweler Tiffany & Co. reimagines a well-known fable and turns to a new cast of characters in popular faces, as luxury brands continue to create their own worlds for the holiday season.

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Forevermark Celebrates Women’s Everyday Achievements In Aspirational Campaign
September 20, 2018

De Beers Group’s Forevermark is empowering women through a new campaign championing their ambitions and daily victories.

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Piaget Partners With Charismatic Chinese Ambassador In New Film
September 17, 2018

Swiss jeweler Piaget is appealing to luxury consumers from China with an elegant, action-packed film starring one of the country’s most famous actors.

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Givenchy Goes Clubbing In Nightlife Narrative
July 13, 2018

French fashion house Givenchy is capturing the nighttime spirit in an advertising campaign that centers on an international clique.

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Clutch Announces Top Creative And Design Companies In New York City For 2018
March 28, 2018

WASHINGTON, DC, March 28, 2018 – Today, B2B research, ratings, and reviews company Clutch unveiled the companies that provide the best creative and design services in New York. Clutch analysts evaluated and ranked each company based on market presence, work quality, services offered, as well as client feedback.

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Are Virtual Influencers An Effective Luxury Marketing Tool?
March 1, 2018

Luxury labels have been embracing a different type of influencer, partnering with personalities that only exist in the virtual world.

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Patience Is A Virtue During Luxury Brand Creation
February 1, 2018

Each morning you drink a cup of “something”,  look at your day ahead, check your emails, weather, social media and then decide what to wear. We probably all have some kind of similar routine for getting ready, whether it’s choosing your outfit or picking the right accessories.​

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What Impact Will The Versace-Centric Docudrama Have On The Brand?
January 16, 2018

An upcoming miniseries is turning the mystery surrounding the murder of designer Gianni Versace into television drama.

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