INSIGHTS, STORIES AND NEWS
FROM OUR WORLD, AS A MARKETING AGENCY
FOR LUXURY BRANDS

Luxury Branding: 7 Other Brick-And-Mortar Touch Points
August 16, 2013

As online engagement continues to increase, brand elements like positioning and concept along with visual and verbal touch points are finally getting the attention they deserve.

FULL STORY
5 Key Elements Of An Effective Luxury Brand Reboot
August 8, 2013

Having worked in branding and design for nearly 18 years, some of the most rewarding, interesting and impactful – not to mention, award-winning – work I have done has been in rebranding existing companies, goods and services.​

FULL STORY
Luxury Branding: Summer Promotions At The Liquor Store
July 26, 2013

We’re halfway through the summer and it’s time for another installment in our Summer Fridays out-in-the-real-world blog post series.​

FULL STORY
Radical Transparency: A Key Tactic Of New-Age Brand Success Stories
July 11, 2013

With neither the high-end distribution nor the advertising dollars of traditional luxury offerings, brands new on the scene today are forced to innovate in order to compete.

FULL STORY
The New Black
June 18, 2013

As I was cruising down the highway, I passed the not-so-glamorous Newark Liberty Airport, and luxury came calling. Was it ironic that I was in a black, luxury crossover? Maybe. ​

FULL STORY
Redefining Luxury For The Millennial Market
May 15, 2013

Gone are the days of “prestige” and “social status” as indicators of desirability in luxury brands—millennials want authenticity, singularity, and social value from the brands we choose to champion. ​

FULL STORY
Judge Your Luxury Brand By Its Weakest Point of Execution
May 7, 2013

As a luxury brand, it is easy to rest on the laurels of everything you have done right. Maybe your retail strategy is exceptional, or you’ve launched a cutting-edge experiential Website.

FULL STORY