INSIGHTS, STORIES AND NEWS
FROM OUR WORLD, AS A MARKETING AGENCY
FOR LUXURY BRANDS

The New Black
June 18, 2013

As I was cruising down the highway, I passed the not-so-glamorous Newark Liberty Airport, and luxury came calling. Was it ironic that I was in a black, luxury crossover? Maybe. ​

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Redefining Luxury For The Millennial Market
May 15, 2013

Gone are the days of “prestige” and “social status” as indicators of desirability in luxury brands—millennials want authenticity, singularity, and social value from the brands we choose to champion. ​

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Judge Your Luxury Brand By Its Weakest Point of Execution
May 7, 2013

As a luxury brand, it is easy to rest on the laurels of everything you have done right. Maybe your retail strategy is exceptional, or you’ve launched a cutting-edge experiential Website.

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