“The use of Japanese rugby player Keita Inagaki as a brand ambassador for Chopard communicates the brand’s desire to reach beyond the traditional or expected kind of luxury spokesperson,” said Daymon Bruck.
“At first glance, this Mother’s Day campaign content from Louis Vuitton seems to be a pretty standard marketing effort for an annual event celebrated by most of their audience base,” said Daymon Bruck, Chief Creative Officer at The O Group, New York.
“With the mission statement ‘Artisan of all Victories,’ LVMH is clearly messaging an intent to extend their brand association into the world of global sports, and likely other arenas focused on success and ‘victories,’” said Daymon Bruck, chief creative officer at The O Group, New York.
The richly appointed new Hotel Maria dazzles with 159 custom chandeliers—a show designed to appeal to luxury travel’s most persnickety customer: the American.
“It’s a smart strategy by Maui Jim to connect their new campaign with the audience’s viewing — elevating their products to include this experiential enhancement and lifestyle benefits.”
Earshare’ has become the new “mindshare” for many brands who want to connect with their audience through the medium of podcasts, Boucheron has captured the opportunity to develop in-depth brand storytelling that many luxury consumers will be excited to listen to.
As we anxiously await the opening of The Hotel Maria we are excited to see luxury companies across categories pouring resources into Nordic nations, framing them as the setting of fashion campaigns, hosting Arctic automotive retreats and, among other activations, opening five-star hotels in the area.
The growth of the global ski market provides exceptional opportunities for fashion brands to build awareness.
The O Group is honored to be recognized as a 2023 Clutch Global Award winner.
The new codes of luxury are increasingly shifting to center around an individual’s entire lifestyle, including diverse interests, areas of inspiration and global influences.
As a New York City luxury branding and marketing agency, The O Group has been building brands since 1986 across hospitality, home products and materials, fashion, jewelry, fine spirits, food and wine, and automotive. We start with brand positioning and strategy, then create the identity, campaigns and digital content that bring it to life, working with our clients on every part of their brand.
