We asked our O Group team a few questions about wearable tech of the future last week. We didn’t quite know what they would come up with, or what we would do with the results, but we did know that a creative team like this would have some awesome (and sometimes awesomely bad) ideas.
In an earlier article I wrote, Luxury is the New Black, I talked about brands using the word “black” to denote a high-end offering. So I wasn’t completely surprised to see that GoPro, the amazing video camera brand, had released a new model, “GoPro Hero 3 Black Edition.”
It’s no secret that millennials respond to “cause related marketing”, according to the likes of Boston Consulting Group, Barkley, and Pew, to name a few giants.
As online engagement continues to increase, brand elements like positioning and concept along with visual and verbal touch points are finally getting the attention they deserve.
Having worked in branding and design for nearly 18 years, some of the most rewarding, interesting and impactful – not to mention, award-winning – work I have done has been in rebranding existing companies, goods and services.
We’re halfway through the summer and it’s time for another installment in our Summer Fridays out-in-the-real-world blog post series.
With neither the high-end distribution nor the advertising dollars of traditional luxury offerings, brands new on the scene today are forced to innovate in order to compete.
As I was cruising down the highway, I passed the not-so-glamorous Newark Liberty Airport, and luxury came calling. Was it ironic that I was in a black, luxury crossover? Maybe.
Gone are the days of “prestige” and “social status” as indicators of desirability in luxury brands—millennials want authenticity, singularity, and social value from the brands we choose to champion.
As a luxury brand, it is easy to rest on the laurels of everything you have done right. Maybe your retail strategy is exceptional, or you’ve launched a cutting-edge experiential Website.
As a New York City luxury marketing agency, The O Group has been building legendary brands for the past 39 years across the entire luxury sector including hospitality, home products and materials, fashion, luxury jewelry, fine spirits, food and wine. From our proprietary brand positioning and strategy to crafting essential creative assets needed for brand marketing and digital content, we collaborate with our clients on every part of their brand creation and experience. Our proven process has built a reputation for developing luxury branding that is disruptive, highly desirable and uniquely differentiated.
