“What makes these 39 years so meaningful isn’t just the work we’ve created, but the people we’ve created it with — our clients, collaborators, and team. Together, we’ve built something truly special.”
— Orit, Founder & CEO
An icon now at home in the Nordics. Welcome to Waldorf Astoria Helsinki.
Launched July 22, the maison’s fall/winter 2025 campaign showcases the upcoming seasonal collection through a variety of still pictures and a short film. Titled “The Gucci Portrait Collection”.
“What strikes me about this latest eyewear collection from Chanel is that the shape and silhouette of the sunglass lead these designs while the embellishments and branding follow,” said Daymon Bruck, chief creative officer at The O Group, New York.
“Playing with themes of identity, desirability and performance, Balenciaga’s Summer 2025 campaign presents a stylized world of modern glamour and role-play to potential and current customers,” said Mr. Bruck.
“Hermès has consistently presented their brand world as a dream: a surreal luxury landscape of beautiful objects, environments and people,” said Daymon Bruck, chief creative officer at The O Group, New York.
“Every year with the Lunar New Year luxury fashion brands work to interpret that year’s signature animal into capsule collections and creative messaging themes,” said Daymon Bruck, chief creative officer at The O Group, New York.
The new codes of luxury are increasingly shifting to center around an individual’s entire lifestyle, including diverse interests, areas of inspiration and global events like Miami Art Week.
The number 38 symbolizes confidence, creativity, self-expression, optimism, joy, courage, material abundance and reality.
While this collaboration between the NFL and Boss makes perfect strategic brand sense, the designs themselves are fairly toned down and don’t seem to maximize either brand visually or creatively.
As a New York City luxury branding and marketing agency, The O Group has been building brands since 1986 across hospitality, home products and materials, fashion, jewelry, fine spirits, food and wine, and automotive. We start with brand positioning and strategy, then create the identity, campaigns and digital content that bring it to life, working with our clients on every part of their brand.
