Let’s Build Better Brands
July 23, 2020

Three Business Cases for Evolving your Brand Right Now

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The Top 6 Strategies Of New Luxury
January 30, 2020

As a branding agency specializing in the Luxury sector, we often get asked: “What does Luxury mean today?” and “How do luxury brands today differ from heritage luxury brands?”. 

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Rethinking Luxury
October 28, 2019

Change is constant. For the past 33 years we have experienced the ebb and flow of economic, social and stylistic trends. Relevancy is about evolution, so here we are.​

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Clutch Announces The O Group As One Of The Leading Advertising & Marketing Agencies In New York City.
July 29, 2019

WASHINGTON, DC – July 29, 2019 – Clutch, the leading B2B ratings and reviews firm, recently named the best advertising and marketing companies in 29 U.S. states.

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Balmain Lets Consumers Control The Action In Fall Campaign
May 31, 2019

French fashion label Balmain is turning consumers into directors by giving them the choice of how the plot of its latest campaign should develop.

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Hermès Thinks Outside The Box In Colorful Campaign
April 23, 2019

French fashion house Hermès is bringing a playful and artistic spirit to its latest silk scarf campaign.

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Stella McCartney Goes Prehistoric For Ecological Eyewear Effort
February 1, 2019

British fashion label Stella McCartney is aiming to prove that plastic is not fantastic in a push for a more sustainably derived eyewear collection.

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YSL Beauty Flaunts Hybrid Lipcolor With Dual Spots
January 7, 2019

France’s YSL Beauty is opting for friendship over flirting in a push for its latest lip products.

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Dolce & Gabbana’s Recent China Scandal: Customers Wear Your Brand Values
December 4, 2018

Italian fashion brand Dolce&Gabbana last month found themselves faced with yet another public relations and branding blunder by releasing a series of social media videos featuring a Chinese woman attempting to use chopsticks to eat four different types of Italian food in an effort titled “The Great Show.”

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Tiffany Brings A Whimsical Workshop To Life In Holiday Film
November 19, 2018

U.S. jeweler Tiffany & Co. reimagines a well-known fable and turns to a new cast of characters in popular faces, as luxury brands continue to create their own worlds for the holiday season.

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