The O Group Named As One Of The “Leaders” In The Branding Agency Category
October 19, 2020

Today, B2B ratings and reviews platform, Clutch, recognized the top B2B service providers in New York City for their ability to deliver and high-quality services.

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Luxury Trend Watch: Brand Collaborations
October 14, 2020

We are seeing collaborations becoming a powerful and strategic marketing priority for luxury brands in 2020.

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New Client Work: PaQui Tequila
September 19, 2020

Cutting through the crowded world of premium and ultra premium Tequila these days is a challenge.

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Let’s Build Better Brands
July 23, 2020

“What exactly is a brand and why does branding matter?”

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The Top 6 Strategies Of New Luxury
January 30, 2020

As a branding agency specializing in the Luxury sector, we often get asked: “What does Luxury mean today?” and “How do luxury brands today differ from heritage luxury brands?”. 

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Rethinking Luxury
October 28, 2019

Change is constant. For the past 33 years we have experienced the ebb and flow of economic, social and stylistic trends. Relevancy is about evolution, so here we are.​

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Clutch Announces The O Group As One Of The Leading Advertising & Marketing Agencies In New York City.
July 29, 2019

WASHINGTON, DC – July 29, 2019 – Clutch, the leading B2B ratings and reviews firm, recently named the best advertising and marketing companies in 29 U.S. states.

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Balmain Lets Consumers Control The Action In Fall Campaign
May 31, 2019

French fashion label Balmain is turning consumers into directors by giving them the choice of how the plot of its latest campaign should develop.

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Hermès Thinks Outside The Box In Colorful Campaign
April 23, 2019

French fashion house Hermès is bringing a playful and artistic spirit to its latest silk scarf campaign.

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Stella McCartney Goes Prehistoric For Ecological Eyewear Effort
February 1, 2019

British fashion label Stella McCartney is aiming to prove that plastic is not fantastic in a push for a more sustainably derived eyewear collection.

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