INSIGHTS, STORIES AND NEWS
FROM OUR WORLD, AS A MARKETING AGENCY
FOR LUXURY BRANDS

O Group Founder Orit: “The fact that this year we’ll celebrate 35 years is amazing to me”
May 8, 2021
Orit O Group founder - Luxury Branding Agency New York City

Since The O Group’s inception in 1986, Orit has steadily built the agency’s portfolio, reputation and  network of clients and partners through her business prowess and luxury expertise.

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Longchamp Boldly Harnesses Power Of Self-Love In New Collaboration
April 29, 2021
Longchamp collaboration - Marketing for luxury fashion brands

French leather and accessories brand Longchamp has unveiled a new audacious collection in collaboration with contemporary fashion brand Emotionally Unavailable (EU).

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Innovating for Creative Collaborations During COVID
February 10, 2021
Creative collaborations during covid - Luxury brand advertising

When restrictions become larger, innovations get more creative.

 

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The O Group Named As One Of The “Leaders” In The Branding Agency Category
October 19, 2020
Clutch Announces The O Group Leading Advertising & Marketing Agency In New York City

Today, B2B ratings and reviews platform, Clutch, recognized the top B2B service providers in New York City for their ability to deliver and high-quality services.

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Luxury Trend Watch: Brand Collaborations
October 14, 2020
Brand collaborations - high end agency

We are seeing collaborations becoming a powerful and strategic marketing priority for luxury brands in 2020.

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New Client Work: PaQui Tequila
September 19, 2020
PaQui tequila collaboration - Luxury spirits agency New york

Cutting through the crowded world of premium and ultra premium Tequila these days is a challenge.

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Let’s Build Better Brands
July 23, 2020
Lets build better brands - high end creative agency

“What exactly is a brand and why does branding matter?”

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The Top 6 Strategies Of New Luxury
January 30, 2020
The 6 strategies of new luxury - creative agency focused in luxury brands

As a branding agency specializing in the Luxury sector, we often get asked: “What does Luxury mean today?” and “How do luxury brands today differ from heritage luxury brands?”. 

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Rethinking Luxury
October 28, 2019
Rethinking luxury - Marketing and Advertising Agency focused in luxury brands

Change is constant. For the past 33 years we have experienced the ebb and flow of economic, social and stylistic trends. Relevancy is about evolution, so here we are.​

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Clutch Announces The O Group As One Of The Leading Advertising & Marketing Agencies In New York City.
July 29, 2019
Clutch Announces The O Group Leading Advertising & Marketing Agency In New York City

WASHINGTON, DC – July 29, 2019 – Clutch, the leading B2B ratings and reviews firm, recently named the best advertising and marketing companies in 29 U.S. states.

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