Malls and mall branding are an ever-changing, multi-dimensional puzzle. Mall operators are constantly trying to attract consumers and tenants to their properties’ “next big things.” Successful malls execute well but they could and should be even better
Quoted in Luxury Daily today! Account Executive at The O Group, Elizabeth Weinstein, offers her take on Salvatore Ferragamo’s new customization program for its men’s Driving shoe.
Quoted in Luxury Daily today! Account Executive at The O Group, Elizabeth Weinstein, offers her take on Pringle of Scotland’s 200th anniversary activation, and what it means for the brand moving forward.
In which I visit Dress Bar, a pop up activation from Dress Barn.
Our Strategy Director, Patrick Lorentz, shares his recommendations for luxury brands weathering harsher economic times to come in an article that has been published in industry new source, Luxury Daily.
We’re proud to see three of our clients featured in Instore Magazine’s list of “The 150 Most Visible Jewelry Brands In America”. Effy, Assael and Kimberly McDonald were each featured for their brand building and visibility efforts in 2015.
Rising temperatures. Outside parties. Just the right mix of sophistication and fun. Summer is Rosé Season. Rosé is the chic, in-the-know choice for Summer 2015.
Last week we had the pleasure of attending an Afar Conversations event on The Evolution of the Luxury Consumer at The Chatwal here in NYC. AFAR Media brought together leaders in experiential travel to host a lively (and at times, hilarious) discussion on today and tomorrow’s luxury consumer.
Today in The New York Times, The O Group, comments on Coach’s recently confirmed acquisition of Stuart Weitzman.
In a timely release, just as we head into 2015 The O Group is featured in Fortune Magazine’s article on the future of luxury.
As a New York City luxury marketing agency, The O Group has been building legendary brands for the past 38 years across the entire luxury sector including hospitality, home products and materials, fashion, luxury jewelry, fine spirits, food and wine. From our proprietary brand positioning and strategy to crafting essential creative assets needed for brand marketing and digital content, we collaborate with our clients on every part of their brand creation and experience. Our proven process has built a reputation for developing luxury branding that is disruptive, highly desirable and uniquely differentiated.
