Jaeger-LeCoultre Creates Horological Art with ‘Made of Makers’ Inductee
January 31, 2023
Swiss watchmaker Jaeger-LeCoultre is continuing to center art with the promotion of a new partnership.
Swiss watchmaker Jaeger-LeCoultre is continuing to center art with the promotion of a new partnership.
British fashion house Stella McCartney is tapping into a relic of retail culture with a cheeky holiday presentation.
“I can’t believe 36 years ago I not only pursued my dream but found my passion.” said Orit, The O Group Founder/Partner
“The Rolls-Royce art series Muse is a great example of how a heritage luxury brand – across all industries – can extend their core values and mission to include collaborations with like-minded – and prestigious – brand partners through an ongoing series or one-time programs,” The O Group’s Mr. Bruck said.
“This new Moncler campaign brings the new 1952 fall/winter 2022 collection to life and captures a youthful energy reflected in every element of Eddie Whelan’s latest designs,” said Daymon Bruck, chief creative officer at The O Group, New York.
“In this latest version of Hennessy’s “Wild Rabbit” campaign, the choice to feature chess Grandmaster Maurice Ashley veers from the brand’s typical selection of inspirational figures from sports or the music industry,” said Daymon Bruck, chief creative officer at The O Group, New York.
“A.B.C.Dior invites you to explore the letter D, which stands for the world of Dioriviera – an invitation to summertime escapism on the French Riviera,” says a female narrator with a French accent.
Swiss watchmaker Omega is celebrating femininity, independence and ambition in a new series starring some of its top ambassadors.
Italian leather goods brand Salvatore Ferragamo is revisiting its classic Top Handle handbag in a digital advertising campaign combining elegance with sensuality.
“This new YSL campaign is a sartorial study of bold contrasts and taunting expectations,” Mr. Bruck said. “The resulting juxtaposition of a humble location with sophisticated styling delivers a campaign with some intriguing brand energy.
As a New York City luxury branding and marketing agency, The O Group has been building brands since 1986 across hospitality, home products and materials, fashion, jewelry, fine spirits, food and wine, and automotive. We start with brand positioning and strategy, then create the identity, campaigns and digital content that bring it to life, working with our clients on every part of their brand.