“The ‘Daybreak’ campaign is a beautiful homage to both the versatile streetwear styling of the late Virgil Abloh and traditional Louis Vuitton brand themes of travel, discovery and romance,” Mr. Bruck said.
“Stunning looks alone do not make the cut for brand ambassadors these days, especially for an iconic brand like Louis Vuitton,” said Daymon Bruck, chief creative officer at The O Group, New York.
This year marks another win for the whole team at The O Group. The Manifest releases its list of the leading 15 companies, and we’re named one of New York City’s leading and most reviewed digital strategy agencies.
Italian jeweler Bulgari is promoting its latest hospitality feat with a lighthearted and exciting new campaign featuring French actors François Civil and Adèle Exarchopoulos.
Italian fashion label Missoni is exploring the intricate effort that goes into one of its signature pieces with a new campaign.
Italian fashion house Giorgio Armani is expanding on the concept of movement, sound and light through an ominous spring/summer campaign.
We are so proud and honored to have been a part of this project from Day 1. Our brand development and creative is baked into every touchpoint. “Cultivating The Art Of American Hospitality”. Enjoy this great article!
French leather and accessories brand Longchamp has announced the second iteration of its partnership with contemporary fashion brand Emotionally Unavailable (EU) via a Home Alone-inspired campaign.
Luxury brands are looking ahead to the Year of the Tiger with special campaigns and collections with universal appeal.
Ongoing Series: The Evolution of Luxury, Post-Coronavirus: The changing definition of luxury in 2021 Over the past year, there have been many insightful articles written about the future of Luxury in a post pandemic world. We will be posting and commenting about our favorites and adding our own reflections to these smart and insightful pieces.
As a New York City luxury branding and marketing agency, The O Group has been building brands since 1986 across hospitality, home products and materials, fashion, jewelry, fine spirits, food and wine, and automotive. We start with brand positioning and strategy, then create the identity, campaigns and digital content that bring it to life, working with our clients on every part of their brand.
