Hublot Demonstrates Passion For Football By Profiling Legendary Moments
March 21, 2016

What to make of luxury Swiss watchmaker Hublot’s “Hublot Loves Football” campaign? In the midst of Baselworld, our Strategy Director offers his opinion in Luxury Daily.​

VR And AR Quickly Becoming Reality
March 1, 2016

The combined Virtual Reality (VR) and Augmented Reality (AR) markets are projected to generate around $150 billion dollars a year by 2020, according to a forecast by Digi-Capital. How can brands make the most of this opportunity?

A Return To Roots: Barneys Downtown
February 25, 2016

Amongst the flurry of NYFW Instagrams flooding my feed lately, there’s been a striking image that keeps popping up.

Zoolander Infiltrates High Fashion As Film Premiere Approaches
February 3, 2016

Quoted in Luxury Daily today, our Business Development Manager Kristen Dillman shares her take on the luxury fashion world’s alignment with Zoolander.​

Excuse Me, Express?
January 26, 2016

Over the past few weeks it’s been difficult to ignore the fact that a certain retailer, which hasn’t been a major player in my wardrobe game since c. 2001, has pushed itself to the forefront of my social media accounts. Guess who?

Etro Fortifies Artistic Identity Through Eclectic Community
January 4, 2016

Our Client Services Director, Tina Masciadrelli, comments in industry publication Luxury Daily on Italian luxury brand Etro’s latest concept, “The Circle of Poets.”​

The Top Three Cultural Trends For Premium Brands To Consider
November 12, 2015

Developing brand strategy is about more than simply looking at consumer spending or predilections — we can paint a much more complete picture of how to solve a brand’s challenge if we consider people (or clients, or consumers) as whole human beings with lives that extend far beyond purchase behavior.​

New Work: Vaucluse, An Altamarea Group Property
October 27, 2015

Vaucluse, Chef Michael White and Altamarea Group’s newest property, launched to acclaim last month (check out some of the great press their team has gotten in the NY Times and on We’re proud to see our visual branding and logo design work come alive within such an incredible concept.

Luxury Walks, A Collection Of Guides
October 18, 2015

Luxury Walks = Time Well Spent. Click through to find a curated collection of NYC neighborhood guides created by O Group team members. You’ll find great recommendations for food, drinks, shopping and maybe discover a hidden gem.

Generation C: The Ageless Target
October 6, 2015

On a recent visit with my parents, I dropped this tongue-in-cheek bombshell: “Marketers don’t care about you, or your Baby Boomer cohorts anymore. We only care about Millennials. Sorry guys.”