Quoted in Luxury Daily today, our Strategy Director Patrick Lorentz shares his opinion on British department store Harvey Nichols’ “Great Men Deserve Great Style” campaign.
Attention: All my New York City beauty-loving ladies, this one’s for you. Meet Beautified, an app that lets you find and book same day beauty services.
Quoted in Luxury Daily today, our Client Services Manager Elizabeth Weinstein shares her take on the limited-edition fragrances of Jean Paul Gaultier.
What to make of luxury Swiss watchmaker Hublot’s “Hublot Loves Football” campaign? In the midst of Baselworld, our Strategy Director offers his opinion in Luxury Daily.
The combined Virtual Reality (VR) and Augmented Reality (AR) markets are projected to generate around $150 billion dollars a year by 2020, according to a forecast by Digi-Capital. How can brands make the most of this opportunity?
Amongst the flurry of NYFW Instagrams flooding my feed lately, there’s been a striking image that keeps popping up.
Quoted in Luxury Daily today, our Business Development Manager Kristen Dillman shares her take on the luxury fashion world’s alignment with Zoolander.
Over the past few weeks it’s been difficult to ignore the fact that a certain retailer, which hasn’t been a major player in my wardrobe game since c. 2001, has pushed itself to the forefront of my social media accounts. Guess who?
Our Client Services Director, Tina Masciadrelli, comments in industry publication Luxury Daily on Italian luxury brand Etro’s latest concept, “The Circle of Poets.”
Developing brand strategy is about more than simply looking at consumer spending or predilections — we can paint a much more complete picture of how to solve a brand’s challenge if we consider people (or clients, or consumers) as whole human beings with lives that extend far beyond purchase behavior.
As a New York City luxury marketing agency, The O Group has been building legendary brands for the past 39 years across the entire luxury sector including hospitality, home products and materials, fashion, luxury jewelry, fine spirits, food and wine. From our proprietary brand positioning and strategy to crafting essential creative assets needed for brand marketing and digital content, we collaborate with our clients on every part of their brand creation and experience. Our proven process has built a reputation for developing luxury branding that is disruptive, highly desirable and uniquely differentiated.
