The O Group is a branding and creative consultancy specializing in finding unique brand capital for businesses interested in building relationships with a luxury audience. We have spent nearly the past 40 years to find a better way to build luxury and premium brands with actual purpose and meaning – allowing them to stand securely and far apart from trendy clones.
We understand what a successful partnership takes to flourish because we have developed it over and again for each new client for almost 40 years. As a truely personalized brand consultancy, we believe in imparting the most value to our clients at every stage of a project and with each deliverable: embodying the defining principles of any authentic luxury experience.
The O Group is a branding and creative consultancy specializing in finding unique brand capital for businesses interested in building relationships with a luxury audience.
We have spent nearly the past 40 years to find a better way to build luxury and premium brands with actual purpose and meaning – allowing them to stand securely and far apart from trendy clones, pop impersonators, and shallow replicas.
We do this by translating brand equity into useful and unique value, uncovering audience relevancy and developing holistic brand platforms that communicate with boldness and clarity. In short, we inspire and guide luxury brands forward, transforming Good into Great.
Our branding project deliverables feature these areas of expertise
As a New York City luxury marketing agency, The O Group has been building legendary brands for the past 38 years across the entire luxury sector including hospitality, home products and materials, fashion, luxury jewelry, fine spirits, food and wine. From our proprietary brand positioning and strategy to crafting essential creative assets needed for brand marketing and digital content, we collaborate with our clients on every part of their brand creation and experience. Our proven process has built a reputation for developing luxury branding that is disruptive, highly desirable and uniquely differentiated.
